My Jewellery and Vogue NL launch collaboration with international power
This summer marks a special collaboration for My Jewellery: the Dutch jewellery and fashion brand is joining forces with Vogue NL for a unique campaign with international appeal. A new step that fits perfectly with the global brand ambition of My Jewellery and aligns with their mission to connect_ celebrate_ and surprise women.
A unique collaboration
The campaign kicks off with a special product sampling in the September issue of Vogue NL. Readers will receive_ alongside the magazine_ a New York City inspired My Jewellery Love necklace from the latest Bold & Classic | The Vogue Edit collection_ where timeless elegance meets statement style. The sampling will be available both for subscribers and in single-copy sales through a selection of book and magazine stores in the Netherlands. The official launch is set for August 21.
Vogue Downtown – Brand experience in Amsterdam
As an extension of the campaign_ an exclusive event will take place on Thursday_ September 4_ during Vogue Downtown on Amsterdam_s renowned P.C. Hooftstraat shopping street. Visitors are invited to the My Jewellery City Hub for a unique brand experience_ including a jewellery colour test and styling advice from the My Jewellery team_ all in line with the city chic vibe of the Bold & Classic | The Vogue Edit collection. With this City Hub concept_ My Jewellery shows how it combines style with community. “Everything we do is about bringing women together_ empowering and inspiring them_” says founder Sharon Hilgers. “Doing this in collaboration with a worldwide icon like Vogue is a confirmation of our international direction.”
A brand that connects women
This campaign is part of a bigger story. From the beginning_ My Jewellery has positioned itself as a female-founded gifting brand focused on meaningful jewellery and celebrating femininity. With this collaboration_ the brand once again shows that it is ready for the next step in Europe and beyond. Later this year_ Vogue will also feature a one-on-one interview with Sharon Hilgers in its December issue_ in which she shares more about her entrepreneurial journey_ the importance of female leadership_ and the dream behind the brand.