Moncler launches new AI-powered brand digital platform

Moncler has unveiled its new brand website_ redefining the online experience from a simple distribution channel to a brand platform where the product takes centre stage_ supported by artificial intelligence.

The new site was created to seamlessly connect storytelling_ product_ and service. It invites the brand's community to discover_ explore_ and connect intuitively through immersive experiences and a distinctive style that is authentically Moncler.

Every element has been redesigned to enhance what makes each of the brand's products unique. “Visual content gains greater depth_ storytelling becomes more engaging_ and the interface highlights every detail. The product pages become a narrative_ guiding visitors to discover the nuances that make each garment unique_” reads a statement.

Following a recent collaboration between R/Ga and Google that produced a film entirely generated by artificial intelligence_ presented at Google Marketing Live earlier this year_ Moncler continues to explore new creative frontiers. “Images come to life_ thanks to the power of Google Veo 3_ Google's latest generation tool for AI video creation_ and show not only the appearance of the garment but also how it looks in motion_” the statement read.

Artificial intelligence also plays a central role in personalising the Moncler digital ecosystem. It adapts content to each visitor's interests for a more relevant_ integrated_ and engaging experience. In the future_ AI will also enable conversational search and the creation of landing pages that can dynamically adapt to each visitor.

In the coming weeks_ new features will further enrich the browsing experience. Within each collection_ visitors will be able to explore styling suggestions and discover product features.

The launch will start with Moncler Grenoble_ celebrating the winter season with a digital toolkit. This includes dedicated modules on the garment layering system and sections designed to highlight their technical features and suitability for various aspects of mountain life. The entire experience is designed to enhance the unique spirit of the collection.