Moncler is returning to the Winter Olympics with Team Brazil
Italian luxury fashion brand Moncler is returning to the Winter Olympics as the official sponsor of the Brazil Olympic Committee and technical sponsor of the Brazilian Snow Sports Federation for the upcoming Winter Games Milano Cortina 2026_ to be held February 6 to 22.
In a statement_ Moncler said that the move was a “homecoming” for the brand_ reflecting its “historic legacy of equipping athletes_” and builds upon the label_s support of brand ambassador and World Champion Lucas Pinheiro Braathen_ the Norwegian-born Brazilian alpine skier.
As part of the partnership_ Moncler will outfit Team Brazil for the opening and closing ceremonies_ as well as the country_s alpine ski team_ which will include a race suit_ co-created with Pinheiro Braathen_ featuring a design inspired by the Brazilian flag.
Remo Ruffini_ chairman and chief executive of Moncle_ said: “Returning to the Winter Games means a lot to Moncler_ not only as a celebration of our heritage and where we come from_ but also as a statement of what we stand for as a brand_ continuing to push the boundaries of high performance and high style_ now on the world_s biggest stage for winter sports.
“Being part of this incredible moment_ in our home country_ through the energy and heart of Lucas Pinheiro Braathen_ the Brazil Olympic Committee_ and the Brazilian Snow Sports Federation_ makes us even more proud. This commitment reinforces our ambition to fuel the boldest dreams of those who dare to break new ground_ as Moncler has always done.”
The last time Moncler supported a national team for the Winter Olympics was in 1968_ when the Games were held in Grenoble_ and it outfitted Team France_s ski team.
Emanuel Rêgo_ chief executive of the Brazil Olympic Committee_ added: “This partnership expands the presence and recognition of the Brazil Olympic Committee _s brand on the global sports stage. I am certain it will be an unforgettable moment for our athletes to parade in one of the world_s fashion capitals wearing pieces that blend performance_ design_ and style.”
