Millie Bobby Brown launches teen fashion line at Walmart
Actress Millie Bobby Brown_ star of Netflix_s show _Stranger Things__ has launched a new fashion line for teens and young women for Walmart in collaboration with Delta Galil USA_ the global manufacturer and owner of fashion companies such as Splendid_ 7 For All Mankind_ and P.J. Salvage.
The Mills by Millie Bobby Brown fashion line draws on the actress's own experience_ explains the press release_ “to bring fashion that feels exciting_ attainable_ and inclusive” as a “love letter to her younger self”.
It is the latest brand expansion from the actress_ following the success of Florence by Mills Beauty_ Florence by Mills Coffee_ and Florence by Mills Pets and Florence by Mills fashion_ launched in 2024_ that offers fashion apparel_ intimates_ and loungewear targeting a Gen Z audience.
Commenting on the launch_ Millie Bobby Brown_ founder of Mills by Millie Bobby Brown_ said: “Mills is all about embracing those earlier moments of fashion exploration. I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves.
“This collection is made for the fashion curious girl to play in_ experiment with_ and make their own with a fun selection of colourways_ graphics_ and special details. It was very important to me for this brand to be accessible to millions through our collaboration with Walmart!”
The debut collection aims to offer teens and young women everyday clothing “with flirty cuts and playful_ cheeky details_” across ready-to-wear_ sleep_ and intimates_ including dresses_ skirts_ tops_ denim_ sleepwear_ bralettes_ briefs_ and matching intimates sets.
Highlights include floral appliqués_ embroidery_ and lace finishes throughout_ as well as thoughtful designs such as built-in shorts and bras to offer ease and comfort. Prices start at 10.50 US dollars in intimates and go up to 26.50 US dollars for wide-leg jeans.
Ryan Waymire_ senior vice president of fashion at Walmart U.S._ added: “Walmart is on a journey to democratise fashion_ and Mills by Millie Bobby Brown delivers on the trend-right style and aesthetic our customers are looking for at the incredible prices that Walmart is known for.
“Mills by Millie Bobby Brown is an exciting new brand that stands for style and quality and offers tremendous value that only Walmart can. We are excited for the launch_ and we know that our customers are going to love it.”
The Mills by Millie Bobby Brown fashion collection is available to shop on Walmart_s e-commerce and in 750 Walmart stores.