Meet some of the names behind the new wave of sustainable Peruvian fashion

Peruvian fashion is making strides towards conquering the international scene. Driven by PromPerú_ the Peruvian Export and Tourism Promotion Commission_ established brands and emerging talents showcased their work at the Alegra Collective showroom in Amsterdam. They presented the country's creative strength and commitment to sustainability to Europe.

The collections of these established names and new talents —many already present at prestigious catwalks and trade fairs such as CIFF in Copenhagen_ Tranoï in Paris and Coterie in New York— stand out for their use of regenerative fibres. These include alpaca wool_ pima cotton and shiringa leather_ an innovative Amazonian vegetable latex. These materials bring to life knitwear_ hand-woven accessories_ footwear and handcrafted luxury bags. Those present were able to experience the country's creative strength first-hand.

Discover some of the brands that are positioning Peru at the forefront of international sustainable fashion.

Sake

Sake is a brand that reimagines fashion based on ancestral wisdom and the use of regenerative materials. It embraces an approach that strengthens local communities and protects ecosystems.

In its collections_ artisanal processes are neither replicated or idealised; they are precisely reactivated_ rooted in context and guided by respect. The materials used reflect this same ethic: wild rubber harvested without harming the environment_ non-toxic vegetable dyes and chrome-free tanning.

In this way_ its collections are born from deep connections with people_ plants_ time and territory_ transforming into pieces that hold memory.

Anyi

Anyi is a fashion house born from the fusion of Peruvian cultural heritage and Danish design. Founded by Adriana Cachay and Lærke Skyum_ its purpose is to embody a commitment to sustainability_ timeless design and the preservation of artisanal work in every piece.

Under the motto "today for you_ tomorrow for me"_ its collections are designed to endure_ crafted with care and dedication.

Its most recent offering_ “First Light”_ evokes “the suspended instant between stillness and blossoming”_ a prelude to what is to come. With a palette that contrasts sun-washed pastels with deep tones_ the collection explores the intimacy of daily rituals and the elegance of subtle contrasts. Puffed sleeves_ structured collars and airy textures shape a contained romanticism_ reinterpreted from an artisanal heritage with contemporary clarity.

Estrafalario

Estrafalario is a Peruvian regenerative fashion brand founded in 2016 by Valery Zevallos. It was created in response to social inequality and the environmental impact of the industry. Its focus is on transforming textile surplus into unique garments_ combining upcycling techniques with hand embroidery. Each piece is the result of a process where design_ sustainability and social impact intertwine. More than 178 vulnerable women have been part of its production chain through an empowerment programme that turns fashion into a tool for social transformation.

Its “A Tribute to Memory and Movement” collection_ made entirely from Pima cotton deadstock_ incorporates hand embroidery. This evokes stories of migrant resilience_ where memory and movement become acts of courage. Each garment is presented as a bridge between past_ present and future_ consolidating fashion as a medium of artistic expression with purpose.

Clio

Clio Knitwear focuses on highlighting the exceptional qualities of natural fibres such as baby alpaca_ organic Pima and Tanguis cotton_ mercerised Pima cotton and high-end blends. Although traditionally associated with winter_ these raw materials stand out for their natural properties that allow the body to adapt even to high summer temperatures. The brand works with artisanal techniques such as knitting_ crochet_ pedal loom_ macramé and embroidery_ which it incorporates into garments designed to be seasonless. Its collections seek simple_ timeless shapes and textured fabrics with personality_ resulting from a design that prioritises durability and authenticity.

Fringe Mod

Fringe Mod_ founded in 2019 by Lucy Barandiarán_ is a Peruvian brand that fuses local artisanal heritage with luxury natural fibres such as alpaca_ merino wool and Pima cotton. Its contemporary aesthetic_ inspired by retro echoes of the 1970s_ moves between classic and avant-garde. The brand's name_ which refers to fringe as both a boundary and an adornment_ constantly explores new shapes and structures. Fringe Mod seeks to position itself on the border between art and functionality. Its “Ocean Breeze” collection_ made entirely of Pima cotton_ features shades of navy blue_ turquoise_ aqua and denim melange. These evoke the movement of waves and the calm of the sea breeze_ reminiscent of the Peruvian summer.