Marquee Brands to expand Isotoner with Sunwin Global Industry
Marquee Brands_ which owns brands including Laura Ashley and Ben Sherman_ has announced a new partnership with Sunwin Global Industry to accelerate Isotoner_s expansion into new lifestyle categories as it looks to evolve “comfort into a true lifestyle”.
Isotoner_ known for its slippers_ socks and cold-weather accessories_ will work with Sunwin to expand the brand's lifestyle reach_ adding home and comfort wear collections to its offerings.
Sunwin_ which has headquarters in New York and design offices in London_ as well as factories in 15 countries_ will lead new product development and distribution across the US and Canada_ and will begin with Isotoner_s debut home and comfort wear collection for the holiday season_ ahead of a broader rollout across categories in 2026.
Rachel Terrace_ chief commercial and growth officer of Marquee Brands_ said in a statement: “Isotoner has long been synonymous with comfort_ defined through constant innovation_ unparalleled quality and patented technologies. This next phase of growth is about extending Isotoner_s Lifestyle into more aspects of daily life_ from the products we wear to the spaces we live.
“The opportunity ahead is expansive_ with new categories and touchpoints that allow the brand to continue evolving with relevance across generations.”
The partnership marks Isotoner_s first entry into the home category_ featuring bedding and accents such as comforter covers_ decorative pillows_ and throws. The home expansion launches alongside the brand_s debut men_s and women_s sleepwear and loungewear range_ including pyjamas_ robes_ coordinated separates_ and thermal wear.
Stephen Budd_ chief executive of Sunwin Global Industry_ added: “Isotoner is a brand that has earned consumer trust for generations_ and we are proud to support its next chapter in the US and Canada.
“Together with Marquee Brands_ we see a strong opportunity to translate the brand_s heritage into new categories and experiences for the modern home_ applying our operational strengths with a shared focus on quality_ design and everyday relevance.”