Maison Margiela's 'Line 2' debuts with art installation in Hannam

Belgian fashion house Maison Margiela launches _Line 2_. The brand adds a new line that “anchors the exchange between fashion and culture”_ according to the press release.

Specifically_ the line will be a platform for “creative collaborations”. The number two has been chosen for the idea of “merging two minds to create a new result”.

The first expression of _Line 2_ is an art installation created by visual artist Heemin Chung and sound artist Joyul. They drew inspiration from the theme of Maison Margiela_s autumn/winter 2025 collection. The installation will be on display at the brand_s flagship store in Hannam.

Maison Margiela has been using the _Margiela numbers_ since 1997. The coding serves as an index system for product lines_ as well as a brand indication without using a logo. Each number_ ranging from zero to 23_ corresponds to a line within the Maison_s structure_ from haute couture and ready-to-wear to accessories and fragrances. The number two has not been used until now.