M&S to sell stoma underwear for children

Marks & Spencer has become the first UK high street retailer to launch dedicated stoma underwear for children_ extending its existing stoma range for women and men_ as it looks “to normalise inclusive design while breaking down barriers to access and affordability”.

A stoma is a surgically created opening on the abdomen that allows waste to collect in an external pouch_ and research shows that nearly 70 percent of people living with a stoma experience leakage that affects their clothing and confidence. In addition_ the retailer adds that online searches show a growing demand for comfortable_ high-street options for children living with a stoma.

In response_ M&S have designed a children_s underwear range crafted from super-soft cotton featuring a supportive high-rise fit with a discreet internal pocket with soft elastic that holds the stoma bag securely in place. The range is available in sizes 2–16 years and sold in convenient five-packs of either knickers or trunks.

The new stoma underwear joins the M&S Kids adaptive range_ which aims to make it easier for children with additional needs_ including those with physical disabilities_ sensory sensitivities or medical requirements_ to dress more easily and be more comfortable.

The retailer also adds that it has ensured that the styles are affordable_ with prices ranging from 9.50 to 10.50 pounds.