Lululemon unveils Team Canada Olympic and Paralympic uniforms
Canadian athleisure brand Lululemon has unveiled its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games_ including uniforms for the opening and closing Ceremonies_ as well as medal ceremonies_ media appearances_ travel days and daily life in the athlete village.
This marks Lululemon_s third Games as Official Outfitter of Team Canada in a multi-year partnership with the Canadian Olympic Committee and Canadian Paralympic Committee_ and will see the Vancouver-based brand dressing athletes_ coaches and support staff at the Milano Cortina Winter Games.
In a statement_ Lululemon states it has worked closely with athletes from across Canada over the course of the last two years to “understand their unique needs during every part of their Olympic and Paralympic journey_” to create a uniform that has gone through “meticulous in-lab testing and in-depth feedback sessions”.
The result is a kit featuring layering and insulation for thermoregulation to prepare athletes for the various temperatures and elements they will experience throughout the Games_ ranging from city to top of mountain conditions_ including fabrications such as merino wool_ alpaca-blend jacquard_ and Translucent Glyde_ a translucent mesh layer that is water-repellent.
Lululemon also considered feedback from Paralympians_ which resulted in kits featuring a range of adaptive and inclusive designs_ including new adaptive footwear and seated-fit styles_ abrasion-resistant fabrics_ and features like braille and magnetic zippers.
Calvin McDonald_ chief executive of Lululemon_ said: “In collaboration with Canada_s top athletes_ we_ve applied insights and learnings from our last two Games to create a kit with deeper focus on innovation and inclusion_ while delivering both function and style.
“As a country that thrives in the cold_ the Winter Games are particularly special to Canadians_ and all of us at lululemon are incredibly proud to support Team Canada on the world_s largest sporting stage with product designed for athletes_ and with athletes.”
Lululemon showcases Team Canada kit for Olympic and Paralympic Winter Games in Milan
The Team Canada kit also tells the story of Lululemon_s home country with performance tailoring blends with modern silhouettes to create head-to-toe looks inspired by city style_ featuring graphics inspired by Canada_s landscapes and environment_ including a topographic map print_ bold maple leaf designs_ and colours ranging from deep red to iceberg-inspired greens and blues.
Key pieces include a nylon taffeta insulated jacket; a wool-blend trapper hat; an alpaca-blend jacquard sweater; an insulated relaxed-fit pant; a Translu Wunder Puff jacket; a Shine Wunder Puff large-hood jacket; a Future Legacy scarf_ beanie and easy access bag.
David Shoemaker_ chief executive and secretary general of the Canadian Olympic Committee_ said: “Canadian athletes are the best in the world_ and it_s only fitting that they have the best-looking and most innovative team kit at the Games.
"From the outset_ Lululemon has been an incredible partner of Team Canada_ always understanding and putting the needs of athletes first in their design process and their entire approach to the partnership. We can_t wait to see this amazing kit on full display in Italy and back at home as the nation comes together and rallies around Team Canada in February.”
Karen O'Neill_ chief executive of the Canadian Paralympic Committee_ added: "It has been incredible to see the athlete kit continue to evolve thanks to Lululemon's commitment to working directly with athletes through every step of the process to understand their needs.
"This has resulted in our most inclusive and adaptive kit yet_ that showcases how we all win when accessibility is at the forefront. The Canadian Paralympic Team will both look amazing and feel comfortable while proudly representing the nation at the Paralympic Winter Games in March."
Hockey legend Sidney Crosby becomes an ambassador for Lululemon for the Olympics
As part of its deal with the Olympic and Paralympic committees_ Lululemon selected a range of athletes who will become its ambassadors. They include ice hockey player Sidney Crosby; Cynthia Appiah (Bobsled)_ William Dandjinou (Short Track Speed Skating)_ Piper Gilles (Figure Skating)_ Emma Maltais (Ice Hockey)_ Paul Poirier (Figure Skating)_ Cassie Sharpe (Freestyle Skiing)_ Tyler Turner (Para Snowboard) and Natalie Wilkie (Para Nordic Skiing).
Lululemon will also support Canadian athletes through the Future Legacy programme by donating 10 percent of the sale price from all Future Legacy items to the Canadian Olympic Foundation and Paralympic Foundation of Canada. Both organisations help Canadian athletes access the resources_ equipment_ and funding.
In addition_ the Team Canada x Lululemon consumer collection is now available online in Canada and the US_ and in selected Lululemon stores across Canada and in Milan. Additional Team Canada apparel and accessories will become available in Canada and the US in the lead-up to the Olympic Winter Games.