LoveShackFancy partners with Visit Savannah for capsule collection

Visit Savannah_ the tourism and marketing organization for Savannah_ Georgia_ and the Chatham County area_ has partnered with New York-based fashion brand LoveShackFancy to develop and launch a limited-edition capsule collection.

Exclusively available at Saks Fifth Avenue_ the collection is described as a celebration of the “shared spirit of style_ charm_ and discovery” of Savannah_ LoveShackFancy_ and Saks Fifth Avenue. Savannah_s influence is woven throughout the collection_ with custom fabric names like “Hidden Garden_” inspired by the city_s tucked-away_ coveted courtyards_ and “Taylor Square_” a nod to one of Savannah_s 23 historic squares.

The collection was unveiled during an exclusive event earlier this week at L_Avenue at Saks_ where three featured speakers showcased Savannah_s cultural impact on fashion_ hospitality_ and cuisine_ elements that inspired the design of the collection. 

An innovative approach to marketing_ the collaborative collection underlines Visit Savannah_s strategy of using creative_ hands-on experiences to promote tourism to the area. The new initiative also builds on the successful _Surprisingly Savannah_ Mobile Tour_ which brought interactive destination experiences to 17 cities nationwide.

“This collaboration is more than a fashion moment—it_s a destination branding milestone_” said Angela Westerfield_ Chief Marketing Officer at Visit Savannah_ in a statement. “By aligning with LoveShackFancy and Saks Fifth Avenue_ we_re meeting travelers where passion and inspiration intersect.” 

“Today_s consumers seek experiences that are both visually driven and emotionally resonant. This collaboration not only elevates Savannah_s image through style and storytelling—it deepens visitor engagement by inviting travelers to connect with our destination in a personal_ memorable_ and truly immersive way.”

The new collection aims to mix resort fashion with the classic elegance Savannah is attributed with_ capturing the essence of “aesthetic travel_” while offering a “a stylish and strategic invitation to visit Savannah_” according to a press release. Savannah remains a leading US travel destination_ recognized by Travel + Leisure and Condé Nast Traveler. In 2024_ the city attracted 12.9 million visitors and generated a record 6.3 billion dollars in economic impact_ according to Tourism Economics.

The LoveShackFancy/Visit Savannah collection is now available at Saks.com and select Saks Fifth Avenue locations.