Lorena Saravia is the first Mexican designer to collaborate with H&M
H&M has been launching special collections with various renowned designers and brands worldwide for twenty years. In this time_ they have created collections with Karl Lagerfeld_ Stella McCartney_ Moschino_ Mugler and Alexander Wang_ to name a few. Now_ Lorena Saravia joins this list with the first collection with Mexican essence.
The collaboration with the designer will be available from October 16_ 2025 in selected stores and online.
The twenty-nine pieces present a youthful and contemporary look. This look has a strong and empowered character that has always distinguished Saravia_s designs. Of course_ the garments also reflect the creative's heritage. This is achieved through touches such as a T-shirt that says “México Mío”. It is also reflected through more subtle details_ such as the denim chaps that simulate those used in charreria.
“When I started my brand_ I wanted to create something distinctively Mexican that represented quality_ impeccable cut and contemporary style for the modern woman. Mexico is often seen as a macho society_ but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered_” shared Lorena Saravia in a statement.
The mix of garments in the collection combines more structured options_ such as a jacket or a fitted denim skirt_ with more comfortable offerings_ such as a hoodie and T-shirts. The dresses that distinguish the designer were not missing_ both in short versions_ backless and with more rigid fabrics_ or long with a soft and vaporous texture.
The colour palette remained neutral_ with whites_ beige_ blacks and chocolate brown. Textures play an important role in the offering. Saravia uses fringes_ suede_ satin fabrics_ appliqués and even knits in a high-necked sweater with only one sleeve. And_ of course_ the cowboy boots could not be missed.
“What I admire most about Saravia is the mastery with which she draws inspiration from her heritage and Mexican craftsmanship to create something fresh_ original and truly her own. Overall_ there is a beautiful connection to the land_ fused with contemporary elegance_” said Ann-Sofie Johansson_ creative advisor at H&M_ in a statement.
