Lainey Wilson to launch collection with The Jewelry Group

Award-winning country music artist Lainey Wilson has partnered with The Jewelry Group_ Inc. to develop a signature collection under the name the Lainey Wilson Jewelry Collection.

The new partnership sees The Jewelry Group act as a licensing agent for the design_ development_ and distribution of the collection. Leveraging The Jewelry Group's expertise in sourcing_ creating_ and selling jewelry collections_ the collaboration sees the artist apply her unique sense of Western style to the range.

The country artist worked closely with the in-house team at The Jewelry Group to design the collection_ using key materials like hammered metals_ natural stone_ suede_ leather_ and applying her signature details like stars_ feathers_ cowboy hats_ longhorns_ and horses.

"I'm so excited about partnering with The Jewelry Group_ Inc. on this collection of pieces_" said Lainey Wilson in a statement. "As a lifelong lover of the American West_ I worked with the team to design pieces to help bring out your inner cowgirl and the beauty and strength she holds. I hope you love it and I can't wait to see you all decked out!"

The Lainey Wilson Jewelry Collection includes a range of contemporary Western-inspired necklaces_ bracelets_ earrings_ and rings_ in addition to other accessories like boot bracelets_ collar tops_ and hat brim chains.

"As The Jewelry Group_ Inc. continues to develop key partnerships in the entertainment arena_ we are incredibly excited for the opportunity to work alongside Lainey_ bring her vision to life and build on the power of her brand_" said Fran Lukas_ CEO of The Jewelry Group_ Inc._ in a statement.

Prices for the collection range from 15 US dollars to 65 US dollars. The Lainey Wilson Jewelry Collection is set to launch in July 2025_ and will be available at Lainey Wilson distribution channels as well as Belk_ Boot Barn_ Buckle_ Cavenders_ Ariat_ Lammles Western Wear_ and Scheels.