L.L. Bean launches second capsule collection with artist Noah Kahan

Iconic Maine-based outdoor brand L.L. Bean has released the first part of its second capsule collection with Grammy-nominated singer-songwriter Noah Kahan.

The second collection_ named Northern Attitude_ includes 12 pieces that are inspired by Kahan_s New England roots_ walking with his dogs through the Vermont countryside_ and a life lived close to nature. Each item in the collection aims to honor L.L.Bean_s traditional craftsmanship while reflecting Kahan_s own journey from small-town roots to global acclaim_ blending comfort_ resilience_ and the grounding pull of home.

“Our partnership with Noah feels very natural_” said Alex Intraversato_ Chief Merchandising Officer at L.L.Bean_ in a statement. “It_s about more than clothes. It_s about a shared love of the outdoors_ the authenticity of New England living_ and the meaning we find in heritage pieces that stand the test of time. Together_ we_re not only creating new designs_ but also shining a light on the importance of well-being and the joy of stepping outside.”

Key pieces in the collection reimagine L.L. Bean essentials like the Bean_s Original Field Coat_ the L.L. Beanie_ and Continental Rucksack in a seasonal palette of fall colors.  The first drop of the collection is currently available online_ with the second drop releasing on October 28_ expanding the story to include pet items. 

As with the first collection_ L.L.Bean will also donate 100_000 US dollars to The Busyhead Project_ Kahan_s mental health initiative dedicated to expanding access to care and dismantling the stigma that surrounds it.