Kristin Juszczyk_s Off Season adding WNBA to line-up
Premium sports fashion brand Off Season_ co-founded by designer Kristin Juszczyk and British businesswoman Emma Grede_ has announced its first expansion away from NFL-branded merchandise to include a collection for the Women_s National Basketball Association (WNBA).
The brand_ which launched in January 2025 with NFL-licensed outerwear_ will add a WNBA collection on September 4_ which “celebrates the league_ its culture and the unstoppable force of women_s sports”.
The debut drop will centre around four WNBA teams: the Golden State Valkyries_ Indiana Fever_ Las Vegas Aces_ and New York Liberty. The collection will feature both women_s and unisex styles_ including “a bold mix of design details_ modern silhouettes_ and premium fabrics”.
Prices will range from 110 to 185 US dollars and will be available online from Off Season_ the WNBA Store and Fanatics websites.
Juszczyk_ whose husband is San Francisco 49ers fullback Kyle Juszczyk_ said in a statement: “Designing this collection for the WNBA has been such an incredibly empowering experience. I wanted every piece to reflect the strength_ power_ creativity_ and energy that women_s sports bring to the culture.
“From the fabrics to the fits_ these styles are built to move with you_ whether you_re in the stands_ on the streets_ or just showing your love for the W.”
The collaboration with the WNBA is described as a “pivotal step” in Off Season_s mission to redefine fanwear_ building on the brand_s successful NFL launch earlier this year. It also follows the brand hiring former Fanatics executive Victoria Picca as its first president in April to lead the brand_s next phase.
Grede added: “Off Season was built on the idea that sports-inspired fashion should be as elevated and versatile as anything in your closet_ and this partnership and brand expansion with the WNBA helps bring that vision to life.
“We_re celebrating the league_s impact both on and off the court_ and giving fans premium_ fashion-forward pieces they_ll want to wear on game day or any day. This is a cultural moment for women_s sports_ and we_re proud to be part of it.”