Juicy Couture taps Angel Reese as a creative collaborator

LA fashion and lifestyle brand Juicy Couture_ part of the Authentic Brands Group portfolio_ has tapped two-time WNBA All-Star basketball player Angel Reese as its new global ambassador and creative collaborator.

The basketball star_ who has been making a significant impact both on and off the court_ securing long-term partnerships with brands including Reebok_ Reese_s_ and Beats_ will become the face of Juicy Couture_s Viva La Juicy fragrance and co-design her own signature apparel collection.

In a statement_ Juicy Couture calls the collaboration a “full-circle moment” for the basketball player_ as Reese grew up admiring the brand_s “bold_ trend-setting style and fearless energy_” and has channelled its love of blending sport_ fashion and pop culture into her own collection called _Angel Couture_.

The collaborative collection sees Reese reimaging the brand_s signature velour and bold graphics through her perspective_ with velour sets_ graphic baby tees_ and statement separates.

Commenting on the collaboration_ Reese said: "I grew up loving the brand_ so representing Viva La Juicy and co-designing my own collection has been incredible.

"Juicy Couture has always been about confidence and having fun with fashion. Now with Angel Couture_ I wanted to bring that same energy forward with pieces that are fearless_ fun_ and make you feel unstoppable."

The limited edition _Angel Couture_ collection is available on Juicy Couture_s website.

Juicy Couture_ which identifies as a casual luxury brand_ offers apparel for women_ girls and babies_ as well as handbags_ shoes_ intimates_ swimwear_ accessories and jewellery. The brand is sold in approximately 94 countries throughout North America_ Europe_ Asia_ Latin America_ Africa_ and the Middle East_ in 14 freestanding stores and department stores. Its fragrance offerings are ranked among the world_s top prestige fragrances and are available in 25_000 points of sale.