Johnnie-O launches NFL fan gear through new licensing deal

American premium lifestyle brand Johnnie-O_ founded in 2005 by John O'Donnell in Santa Monica_ California_ has signed a licensing deal with the National Football League (NFL) to develop fan gear for all 32 teams.

The preppy-inspired brand_ known for blending East Coast classics with West Coast casual_ will create a curated collection for men and women_ including polo shirts_ quarter-zips and “elevated” lifestyle apparel for NFL fans.

In a statement_ the brand said the line would be designed with its signature blend of laid-back sophistication and functional performance_ to offer “a fresh_ premium take on fan gear”.

John O'Donnell_ founder of Johnnie-O_ said: "To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true pinch-me moment.

"I grew up a die-hard Chicago Bears fan_ so this collaboration hits close to home. We're proud to join the NFL family and look forward to being part of fans' game day traditions—and bringing a touch of Johnnie-O style to NFL fans everywhere."

The licensing expansion into the NFL highlights the brand's growing business_ which includes licensed collections with MLB_ NHL_ and major golf events such as the upcoming 2025 Ryder Cup_ as well as deals with more than 200 colleges and universities_ and other sports leagues and events.

Heath Hooper_ vice president of licensed at Johnnie-O_ added: "Our licensed sports apparel continues to be a tremendous driver of success for Johnnie-O because fans never stop rooting for their teams. With the NFL now part of the licensed portfolio_ Johnnie-O stands as the definitive year-round destination for premium licensed apparel."

The Johnnie-O NFL collection is available on the brand_s website as well as at NFL team shops and online stores_ Dick_s House of Sports stores_ Rally House and other retailers around the US.