Italian heritage brand Malo relaunches with new vision
Heritage Italian cashmere house Malo_ founded in 1972 in Florence_ has unveiled a global relaunch_ complete with a new creative team and archival capsule collection to showcase its Tuscan legacy with a renewed vision of contemporary luxury.
Malo_ which was acquired by US investment fund Glickman Capital in March_ has tapped David Lipman and his US creative agency Lipman Studio to introduce a new creative direction_ visual identity and digital platform to introduce a new era for the Italian brand_ celebrating modern craftsmanship.
The result is a new campaign_ lensed by photographer Nikolai von Bismarck_ which evokes “modern Italian romance and quiet strength_” and acts as a continuation of Malo_s long-standing visual tradition_ shaped by creatives such as Peter Lindbergh.
Michelle Kessler-Sanders_ chief executive officer of Malo_ who joined the brand in June_ said in a statement: “This new chapter for Malo is about renewal with respect - bringing modern energy to a noble house built on integrity and craft.
"We_re not chasing trends; we_re refining what timeless luxury looks and feels like today.”
Alongside the new visual identity_ Malo has launched a 10-piece pre-spring 2026 capsule collection that revisits its storied archives and reinterprets classic knitwear patterns_ stitches_ and silhouettes. Highlights include a hooded wrap_ a sculptural cardigan_ and styles featuring Fair Isle and hand-embroidered florals.
The current season also sees Malo returning to the US after nearly a decade. The label is now available at select Saks Fifth Avenue and Neiman Marcus stores_ as well as via its new global e-commerce website_ Malo.com. The capsule collection is also available through Malo boutiques_ leading luxury retailers_ and select digital partners across Europe.
Malo became known as an emblem of Italian luxury_ revered for its artisanal cashmere and commitment to innovation in colour_ technique_ and design. From 1993 to 2018_ the brand operated boutiques in New York_ Palm Beach_ Aspen_ Chicago_ and Bal Harbour_ with the Italian label announcing plans to return to these key markets following investment from Glickman Capital.
