In Pictures: Ami Paris partners with French brasserie Balthazar in SoHo_ NYC
Luxury apparel brand Ami Paris has partnered with iconic French brasserie Balthazar in SoHo_ New York City_ for a month-long collaboration.
The partnership brings together the spirit of Ami Paris and Balthazar_s well-established New York presence_ uniting two brands rooted in everyday elegance and authentic moments.
Taking place from February 11 to March 11_ the collaboration sees Balthazar at 80 Spring Street undergo a transformation featuring co-branded elements from Ami Paris. Guests can expect to see special paper placemats inviting them to sketch while enjoying their meal_ redesigned interiors_ unique decorations_ and more while dining at the brasserie.
The Balthazar bakery will also introduce co-branded products and exclusive packaging_ including limited-edition coffee cups and custom-designed croissant and baguette holders.
To further connect with the broader SoHo community_ an Ami Paris-branded cart will be stationed outside the brand_s adjacent store at 77 Green Street from February 20 to 22_ offering a curated selection of Balthazar bakery items to passersby.
