Hunter launches Western-inspired collaboration with Represent
British heritage footwear brand Hunter_ which is part of the Authentic Brands Group portfolio_ has unveiled a Western-inspired streetwear collaboration with British luxury brand Represent.
The collaboration blends British heritage with Americana influences_ exploring Western iconography and the cowboy boot_ reimagined onto Hunter_s iconic Original Wellington Boot silhouette.
The capsule features two exclusive boot styles_ the OG Short Boot and Play Short Boot_ drawing inspiration from the classic Western aesthetic_ redesigning Hunter_s Original Wellington with a cut top line_ distressed detailing and 3D embossed textures to echo the silhouette and decorative stitching seen on vintage cowboy boots.
Both styles are made from 100 percent rubber and are available in traditional black and dark brown colourways in unisex sizing.
Alongside the footwear capsule is a co-branded range of apparel featuring 100 percent cotton T-shirts and hoodies that have been given a washed finish “to give the collection a faded vintage look”_ as well as a baseball cap and a bandana decorated with Western iconography.
The range also features a unified emblem_ reflective of both brands_ blending the iconic Hunter logo with Represent_s signature 'R' initial.
Matthew Salter_ executive vice president_ partnership – marketing at Authentic_ owner of the Hunter brand_ said in a statement: “By blending British heritage with an Americana edge_ this collection speaks directly to a new generation of style-conscious consumers. From the Cowboy Wellington to the vintage-washed apparel_ it_s a bold step forward that remains true to both brands_ DNA.”
George Heaton_ founder and creative director of Represent_ added: “A year ago_ I moved to Los Angeles_ California to build the brand from the ground up over here_ and as a concept_ we_re digging into American history through design and details. And what if British classics met Americana on a Hunter boot?
“This is probably my favourite collaboration idea in our history_ because it was so natural and didn_t come as a pitch or a conversation_ it was simply an artistic idea on an existing silhouette."
Hunter x Represent launches globally on July 2 at representclo.com and in Represent Manchester and Los Angeles stores.
