Hugo Boss_ Hugo line launches 3D-printed loafers with Zellerfeld
Hugo_ the younger of the two Hugo Boss brands_ has unveiled a first-of-its-kind_ fully 3D-printed loafer in collaboration with Zellerfeld_ a 3D-printing shoe producer looking to democratise the footwear industry.
The Hugo Forward x Zellerfeld loafer reimagines the traditional loader for a generation that “values both utility and bold design_” explains the German fashion brand. The 3D-printed style_ which requires no stitching_ glue or added parts_ will be printed to order at Zellerfeld_s automated facility in Hamburg_ Germany_ from a single recyclable material and will be available in beige_ black_ red_ orange_ or blue.
The style debuts a new crepe-inspired sole texture rooted in footwear heritage and reinterpreted through digital manufacturing_ while the fit of the shoe is personalised using Zellerfeld_s foot scan technology_ which generates a unique profile for each customer.
The shoe made its debut on the catwalk at Taiwanese brand Namesake during Paris Fashion Week on June 29. The Hugo Forward x Zellerfeld loafer_ which wasn_t designed in collaboration with Namesake_ will also feature in the brand_s upcoming lookbook.
The Hugo x Zellerfeld loafer will be available exclusively on-demand on Zellerfeld.com_ with in-store installations promoting the shoe exclusively at Hugo stores in Amsterdam and Milan.
