Hollister launches 25th Y2K anniversary collection

US teen retailer Hollister is celebrating its 25th anniversary with the launch of a special collection that honors the brand_s roots. As the brand was founded in 2000_ the limited-edition capsule collection features a range of iconic Y2K styles.

Partly driven by the increasing interest in 2000s Hollister styles available for sale on second-hand platforms_ the brand decided to reintroduce several of its key designs for its 25th anniversary. 

“To celebrate our history_ we wanted to bring back the styles that put Hollister on the map 25 years ago_” said Kelly Hall_ senior vice president of merchandising and design at Hollister_ in a statement. “We_re excited to reissue these beloved looks in a way that feels both nostalgic_ but very relevant and on trend. We can_t wait to see how our customers style them today_ years after their initial debut!”

The reissue collection includes a range of throwback silhouettes such as the strapless babydoll top_ ultra-low-rise shorts_ and hermosa bootcut jeans_ all with Hollister_s retro topstitching_ nostalgic appliqué graphics_ and original tags.  

“It has been fun to see the demand grow for our now-vintage pieces on resale sites and in thrift stores_” added Megan Brophy_ vice president of Americas marketing at Hollister_ in a statement. “We_re getting tagged in viral thrift hauls on social_ and our customers are commenting_ begging for these styles to make a comeback. Reissuing them makes them more accessible to our customers.”  

The Hollister Y2K capsule collection includes 22 styles for women_ and 16 for men_ including tees_ shirts_ hoodies_ and shorts_ in sizes XS to XXL—prices for the collection range from 14.95 to 59.95 US dollars. The capsule collection is now available for sale online at www.hollister.com and in stores nationwide.