Hed Mayner arrives in Florence
Departing from his usual schedule in Paris_ designer Hed Mayner arrived at Florence_s Santa Maria Novella station—just a stone's throw from the heart of the Pitti Uomo trade fair. This season_ the menswear fair_s guest designer chose a location that mirrored his creative vision.
Embodying the event_s central theme_ “Motion_” Mayner invited guests to the Palazzina Reale_ an architectural gem situated alongside the station. The venue_s unique placement—with its rear structure directly connected to the railway tracks—provided a rhythmic_ industrial backdrop for the unveiling of his latest collection.
With a total of 34 looks presented by a diverse cast_ he showed his vision of modern tailoring that rethinks classic menswear. He focused on strong_ flared shoulders and contrasting volumes in the silhouettes. The Israeli-born designer also made use of asymmetrical cuts and layering.
Various patterns and textures such as houndstooth_ silver sequins and pleats were combined with soft_ flowing fabrics_ creating a fresh symbiosis. The materials included wool gabardine for coats and velvet for dresses. The collection was rounded off by the designer's typical use of sporty and uniform-inspired pieces.



