Hanna Andersson launches collaborative collection with Oeuf
Children_s wear brand Hanna Andersson has launched a new_ limited-edition capsule collection with Brooklyn-based design house Oeuf.
The partnership saw the two brands collaborate to develop a collection of coordinating pajamas for children and adults_ which can be paired with Oeuf_s iconic alpaca fleece pillows.
"The synergy between our two brands is almost impossible to deny_" said Kara Carter_ Chief Product Officer at Hanna Andersson_ in a statement. "Hanna and Oeuf are both deeply intentional about design_ craft_ and longevity_ and that sensibility shaped every detail of this collection. Translating Oeuf's bold_ whimsical designs into beloved Hanna sleepwear was a creative joy. We're excited to share it with families who appreciate thoughtful design and well-made pieces."
The Hanna Andersson x Oeuf collection features several key styles_ including long johns_ poplin pajama sets_ and baby sleepers with Oeuf_s Daisy_ Heart_ Black Cat_ and Honey Bear prints.
The collaboration between the two brands felt natural_ as both share a commitment to quality_ sustainable materials_ and durable design_ creating pieces meant to last through multiple children and be passed down within families.
"We've long admired Hanna Andersson's commitment to creating garments that stand the test of time_" added Sophie Demenge_ Co-Founder of Oeuf. "When we began discussing this collaboration_ it became clear that our brands speak the same language_ one of durability_ comfort_ and conscious design. The sleepwear patterns we developed together feel fresh yet familiar and pairing them with our pillows allows families to extend that joy beyond what they wear to how they live. It's a collection designed for making memories."
With prices ranging between 46 and 150 US dollars_ the Hanna Andersson x Oeuf collection launched on December 17 for Hanna Rewards Members and was made available to the public today online at HannaAndersson.com.
Best known for its heirloom-quality pajamas_ Hanna Andersson was founded in 1983 in Portland_ Oregon_ and focuses on organic_ sustainable materials and responsible practices to make its playful_ fun pieces.

