Haider Ackermann finds the sweet spot between seduction and restraint at Tom Ford

Haider Ackermann finds the sweet spot between seduction and restraint at Tom Ford

Haider Ackermann finds the sweet spot between seduction and restraint at Tom Ford

Haider Ackermann finds the sweet spot between seduction and restraint at Tom Ford

Everyone once in a while a runway show transcends the season_ eclipsing expectations and injecting a genuine sense of excitement into the month-long fashion marathon. That moment came in Paris with Haider Ackermann_s presentation for Tom Ford Autumn Winter 2026.

Paris Fashion Week is no stranger to spectacle - see Dior_s spectacular multi-million euro production set in the Tuileries gardens - but this show felt almost deliberately restrained. Perhaps it was the intimate setting rather than a colossal venue. The cube of white walls initially appeared dimly lit_ the colours and silhouettes slightly obscured_ until the eye adjusted and the room seemed to glow. Gradually the space revealed the clothes in full clarity_ as if the lighting had been calibrated to slow the audience down_ forcing attention onto the models_ and of course_ the clothes.

Haider Ackermann finds the sweet spot between seduction and restraint at Tom Ford

Some of the magic came from the interplay between the men and women on the runway. Ackermann styled them with a shared vocabulary: deconstructed tailoring_ slouched trousers worn low on the hips_ sharply cut jackets_ shirts opened just enough to hint at skin. There was confidence in their sex appeal_ an attribute that has always been central to the DNA of Tom Ford. The brand_s founder_ Tom Ford the person_ built a reputation for selling desire_ from the provocative campaigns that helped propel Gucci back into the spotlight in the 1990s to the now infamous diamanté G-strings that defined the decade_s unabashed glamour.

Ackermann_ however_ brings a different register of sensuality. His version is less high octane and more subtle_ expressed through proportion_ colour_ fabric and gesture rather than shock value. The result was a co-ed dialogue that felt natural rather than gimmicky_ a rare thing on contemporary runways where gender-blending often feels forced or comes across as a budget necessity.

Ultimately it was the clothes that did the talking. Tailoring formed the backbone of the collection: sharply cut suits rendered in classic materials_ dense wool_ pinstripes_ and textured bouclé. Jackets hugged the torso while trousers slouched at the hip_ sometimes secured by a band across the waist. The silhouettes flirted with exposure but never lost their composure_ revealing skin while projecting attitude.

Haider Ackermann finds the sweet spot between seduction and restraint at Tom Ford

Flashes of irreverence


Crisp shirting finished with Dalmatian-printed collars_ a wink of humour against the otherwise disciplined palette. Denim appeared washed and lived in_ worn with a nonchalant ease that felt possible to wear from a board meeting to a night out. Red lipstick punctuated the women_s looks_ while cognac-coloured pieces brought warmth and depth to the palette.

One particularly memorable moment came in the form of a checked suit worn by a seasoned model whose slicked-back grey hair suggested a life well lived_ a subtle reminder that seduction_ in fashion at least_ is not the exclusive domain of youth.

Haider Ackermann finds the sweet spot between seduction and restraint at Tom Ford

Pieces in conversation

Ackermann frequently sent the looks out in pairs or small groups_ allowing the outfits to converse with one another. This staging reinforced the sense of cohesion that ran through the collection: men and women sharing silhouettes_ fabrics and attitude. It created a rhythm on the runway that made the clothes feel part of a broader wardrobe rather than isolated statements.

Even the more experimental pieces felt surprisingly grounded. Transparent plastic outerwear_ seams deliberately visible_ managed to look wearable rather than conceptual_ a reminder that the best runway theatrics are those that still translate into real wardrobes.

In an era when fashion often struggles to balance spectacle with commercial appeal_ this collection managed both. Many viewers could easily identify a piece they wanted for themselves_ a suit_ a leather jacket_ a slouched trouser. And in luxury fashion_ where aspiration remains the most valuable currency_ that ability to generate desire is no small achievement.

Finding his footing

Ackermann_s stewardship of Tom Ford is still relatively new but already notable. The Colombian-born designer_ adopted and raised by French parents and educated at the Royal Academy of Fine Arts Antwerp_ was appointed creative director of the house in 2023_ following its acquisition by Estée Lauder Companies in a deal valued at approximately 2.8 billion dollars_ which closed in 2023.The fashion division itself is operated under licence by Ermenegildo Zegna Group_ a structure that places considerable pressure on the creative direction to deliver both cultural relevance and commercial momentum.

Three seasons into the role_ Ackermann appears to have found his footing. He has carefully balanced the codes of the house - glamour_ sensuality_ impeccable tailoring - with his own sensibility_ which leans toward poetic restraint rather than overt decadence. It is a delicate equation_ especially considering that Tom Ford himself remains a living figure with a formidable legacy in modern fashion.

The result_ at least this season_ was a collection that felt both respectful and independent. Ackermann did not attempt to replicate Ford_s past; instead he translated its spirit through his own lens. In doing so he offered something increasingly rare during the relentless fashion calendar: a show that left the audience energised rather than exhausted.