H&M_s equestrian brand rolling out across Europe

H&M_s equestrian brand_ All In Equestrian_ is expanding across Europe_ offering its range of products for both horse and rider to customers online in the UK_ Germany_ the Netherlands_ Switzerland_ and Austria.

All In Equestrian_ which launched in late 2023_ offers a curated collection from functional stable wear to equestrian-inspired pieces designed to be worn beyond the stables.

Until now_ the collection has only been available online to Nordic customers since early 2025_ with H&M expanding its distribution following “great feedback”. The brand_s autumn/winter 2025 collection will be available online at Hm.com.

The AW25 collection has been designed in collaboration with top sport athletes_ Malin Baryard_ Peder Fredricson_ Nicola Philippaerts and Olivier Philippaerts to offer “chic and stylish_ modern_ casual_ and comfortable” apparel_ including quilted gilets and jackets_ riding leggings and breeches_ graphic sweatshirts_ T-shirts_ long-sleeve sports tops_ and socks_ for men and women.

Petra Leijon af Burén_ head of equestrian sponsorship at H&M_ said in a statement: “We_re seeing great feedback from fans and riders around the world. We_re excited to bring our products to even more equestrian enthusiasts across Europe.”