Google launches virtual apparel try-on tool in the UK and India

Technology giant Google has rolled out its virtual try-on tool for apparel in the UK and India_ ahead of the festive season_ which allows online shoppers to see how clothing would look on them by simply uploading a photo.

The tool_ which is already available in the US_ allows users to try on tops_ bottoms_ dresses_ jackets and even shoes across billions of product listings on Google. The feature is easy to use; all users need to do is select the _try it on_ icon on supported apparel listings and then upload a full-length photo of themselves shot with good lighting and fitted clothing to see how the garment will look on their body.

The feature is powered by Google_s custom AI model for fashion and has been designed to understand “both the human body and nuances of clothing_ like how different materials fold_ stretch and drape on different body shapes_” explains the company.

With people shopping more than a billion times a day across Google and with more than 50 billion product listings on the search giant_s Shopping Graph_ the technology company believes the tool will boost online shopping.

In the US_ research shows that 70 percent of users who virtually tried on clothes said it made their shopping experience fun_ and Google has found that people are sharing their try-on images significantly more than standard product listings_ driving a new_ social shopping behaviour on Google.