Goat Group launches new affordable sneaker platform

Goat Group_ the global platform for sneakers_ apparel and accessories_ which includes Alias_ Flight Club_ Goat and Grailed_ is targeting a “broader consumer” with the launch of Sneakers.com_ an affordable platform_ where the average price point is just 70 US dollars.

In a statement_ Goat Group said that Sneakers.com e-commerce concept has been launched as a “one-stop destination for everyday sneaker shoppers_ designed to serve a wider audience who are looking for the right fit “at the best price without compromising on quality_ trust or experience”.

Eddy Lu_ co-founder and chief executive of Goat Group_ said: "Each of our brands is built for a distinct consumer_ and Sneakers.com allows us to reach people in a new and meaningful way. It broadens our offering while staying true to who we are.

"People want to feel good about what they're spending_ knowing they're getting a great deal without compromising on quality_ and that's what this brand is all about."

The Sneakers.com platform brings together a curated selection of footwear from brands including Adidas_ Hoka_ On_ Nike_ Puma_ Reebok_ and New Balance_ for men_ women and children_ spanning categories such as casual_ running_ basketball_ training_ football_ and hiking.

Lu added: "We've spent over a decade building the infrastructure that powers Goat Group_ and Sneakers.com brings that to a broader audience. In fact_ we're now positioned to serve a customer at every stage of their footwear buying journey_ from their everyday purchase to their most coveted grail.”