Gap teams up with New York-based designer Sandy Liang
American retailer Gap has unveiled a new collaboration with New York-based designer Sandy Liang_ inspired by “modern girlhood and self-expression”.
The limited-edition collection for women and kids launches on October 10 and is rooted in a shared nostalgia_ merging Gap_s heritage and timeless aesthetic with Liang_s signature feminine edge_ reimagining some of Gap_s iconic styles_ from bow-adorned denim to outerwear.
The result is a collection designed to have “cross-generational appeal_” added Gap_ as it is both playful and wearable.
Mark Breitbard_ president and chief executive of Gap_ said in a statement: “Each collaboration has its own handwriting - its own story. Sandy Liang has cultivated both an engaged community and an iconic design perspective_ which has allowed her to reimagine our heritage pieces into something entirely new_ yet familiar.
“It_s exactly the kind of creative partnership that keeps Gap at the forefront of culture.”
Liang_s collaborative collection is the latest designer partnership from Gap as part of its ongoing transformation. In recent years_ the retailer has collaborated with Los Angeles-founded golf lifestyle brand Malbon Golf_ Los Angeles-based Cult Gaia_ London-based skate label Palace_ Californian clothing label Dôen_ and New York City-based LoveShackFancy_ as well as capsule collections with beloved children_s character Paddington Bear and a line with Wicked to celebrate the movie adaptation of the musical.
Sandy Liang unveils collaboration with Gap rooted in nostalgia
The Gap x Sandy Liang collection is inspired by Liang_s own memories growing up with Gap_ featuring playful motifs and whimsical design details aimed at transforming everyday staples “into modern collectibles”.
Denim serves as the anchor of the collection_ with versatile silhouettes that merge Liang_s aesthetic with Gap classics_ such as the pleated denim miniskirt (88 US dollars)_ the vegan fur crop denim jacket (128 US dollars) and low-rise _90s loose carpenter jeans (108 US dollars).
Other highlights include Gap_s iconic fleece refreshed with Liang_s reinterpretation of the classic arch logo on the extra-heavyweight logo oversize hoodie (118 US dollars) and the heavyweight bow oversize hoodie (108 US dollars). While outerwear includes a reversible vegan leather sherpa jacket (268 US dollars)_ a vegan fur half-zip pullover (198 US dollars) and a trench coat (228 US dollars) finished with Liang_s signature bow detailing.
The collaboration also features online exclusives for baby and toddler_ including mini matchbacks inspired by women_s fleece and outerwear styles_ as Gap looks to extend the collaboration across generations_ with Liang_s son_ Rainer_ also appearing in the campaign.
Commenting on the collaboration_ Liang added: “Growing up_ Gap was the pinnacle of fashion. It_s incredible that I get to co-create with such an iconic brand that I treasured so much as a child_ yet is still so relevant today.
“_Sandy_s Dream Closet_ illustrates how wearing Gap made me feel growing up as I imagined being an adult one day and who I could be. I wanted to take the pieces that meant something to me as a kid and reimagine them through my lens today — celebrating girlhood in all its forms_ while honoring the iconic styles that make Gap so timeless.”
The Gap x Sandy Liang collection launches October 10 at 9 am ET on gap.com and in select Gap stores_ including The Grove in Los Angeles_ 2 Folsom in San Francisco_ Flatiron and Times Square in New York and Tyson_s Corner_ as well as Liang_s flagship in New York City.
The collaboration will also be available in international markets_ including the UK_ the Middle East_ the Czech Republic_ the Philippines_ Mexico_ Turkey_ Japan_ Taiwan_ and on zalando.com. Prices range from 15 to 268 US dollars.