Gabriela Hearst launches first-ever line of recycled cotton denim

Luxury fashion brand Gabriela Hearst has launched its first-ever line of 100 percent recycled cotton denim.

Retaining the same look_ feel_ and overall properties as conventional denim_ the line features several key styles from Gabriela Hearst in five distinct colors: cobalt blue_ golden birch_ antelope orange_ burnt sienna_ and white.

All the colors in the line were inspired by a number of pigments given to the Uruguayan designer as a gift by her friend_ filmmaker Clara Cullen_ that are often used as traditional Spanish house paints. 

In addition_ the recycled cotton denim collection also features a classic indigo with a medium-wash_ named Uruguayan blue after Gabriela_s homeland. The dying process used to dye the collection includes a hand-treatment with an ecological wash that uses significantly less electricity than conventional industrial denim manufacturing and circular_ recycled water_ which is filtered and reused throughout the dying process.

Key styles in the line include the cropped Ezra bootcut jean_ the Rey straight-leg jean_ and the Willa long bootcut jean_ which feature custom wood-inlaid brass buttons at the waist that can be removed for machine-washing. The recycled cotton denim collection is now available at Gabriela Hearst stores in New York City_ Beverly Hills_ London_ and Tokyo_ as well as online at gabrielahearst.com_ with prices starting at 950 US dollars.

The launch of the recycled cotton denim line comes on the heels of the introduction of the brand's first sustainably made sneaker_ launched earlier this spring.