FW26 calls for bold and considered choices: Fashion Club 70 on trends_ timing and Lola Casademunt

With Fall/Winter 2026 on the horizon_ the fashion industry is once again facing a season where astute buying_ clear positioning and commercial appeal are crucial. In a conversation with Kim_ a Senior Sales Representative at Fashion Club 70 responsible for brands including Lola Casademunt_ it becomes clear how the agency views FW26. It is seen as a season where comfort_ authenticity and a distinct style converge_ provided the collection is well-curated.

Market sentiment for FW26: conscious consumption as the new norm

According to Kim_ the general market sentiment for FW26 can be summarised as challenging_ but not without opportunity. “We know it is a challenging season for everyone_” she states. “In our fast-paced and demanding society_ certain aspects like comfort and authenticity are becoming increasingly important.”

With available budgets under pressure_ consumers and retailers are making more conscious choices. The focus is not just on price_ but primarily on value. “People are placing more value on comfort_ making a real statement_ sustainability_ and considered decisions_” says Kim. This is coupled with a growing demand for clothing that lasts more than a single season. Instead_ consumers want items that combine nostalgia with modernity and offer multifunctional use.

FW26 trends: familiar_ yet distinct

Aesthetically_ FW26 clearly focuses on recognisable styles with character. Influences from the past are making a visible comeback. “Checks_ paisley and vintage-inspired prints are returning_” explains Kim. “We enjoy revisiting familiar patterns from bygone eras.”

What is new is primarily the way these elements are being used. Mixing materials and textures once again serves as a playful starting point. “It is a simple way to instantly create a luxurious look.” Colour also plays a more significant role than in recent seasons. Neutral base tones like camel_ brown_ ochre and navy form the foundation_ while lavender_ emerald green and bordeaux provide distinct accents.

“Prints are also clearly back_” she adds. “Animal prints are once again playing a key role_ complemented by paisley motifs and checks.” The common thread remains comfort_ quality and multifunctionality as the commercial foundation.

Fashion Club 70: translating trends into a broad portfolio

These trends are widely reflected within the brand portfolio of Fashion Club 70. Kim sees the same movement in labels like Collectors Club_ a new Belgian brand at Fashion Club 70_ and Pinko_ despite them being very different brands. “We are seeing a return of vintage prints_ such as checks_ as well as striking colours like ochre and violet.”

Fashion Club 70 also continues to actively invest in expanding its portfolio. “Fashion Club is constantly searching for new brands to expand its portfolio and follow the latest trends_” says Kim. For FW26_ the agency is placing two newcomers firmly in the spotlight.

Silvian Heach aligns with the growing demand for accessible and inclusive fashion. “Retailers that stock more expensive brands see Silvian Heach as a valuable addition_” explains Kim. “The brand is easy to pair with more expensive pieces_ making it both versatile and commercially attractive.”

Have One follows a different strategic model_ with a clear _buy now_ wear now_ concept. “The collection currently in our showroom will be delivered as early as March_” she says. “This allows retailers to respond more quickly to trends and their customers' needs.”

Lola Casademunt FW26: British charm with a distinct DNA

For Lola Casademunt_ FW26 is a clear interpretation of the brand's DNA. “The collection_s starting point is the charm of British style_ inspired by the atmosphere of the Cotswolds_ but with a typical Lola twist_” explains Kim. The English countryside symbolises functionality_ refinement and authenticity_ without the brand losing its own identity. “Although it follows trends_ Lola always stays true to its own character and unique style.”

The colour palette is rich and expressive_ with khaki_ violet_ lime green_ orange_ bordeaux and emerald green forming the core. Prints like paisley_ checks and animal motifs give the collection its character. Materials such as tartan_ metallic fabrics and faux fur are combined with technical materials_ resulting in a collection that is both stylish and functional.

Key items_ consumer and advice for retailers

Knitwear remains an absolute core category for FW26. Additionally_ jackets and blazers that are “just that little bit different” play a key role. Accessories such as boots_ bags and jewellery complete the overall look and enhance commercial strength on the shop floor.

The Lola Casademunt end consumer is clearly defined_ according to Kim: “An elegant_ self-confident woman who wants to emphasise her femininity and consciously chooses colour and prints.” She does not follow the mainstream but dares to show her authenticity with wearable_ functional pieces that combine style and comfort. Driven by its Spanish roots and a distinctly people-centric approach_ Lola Casademunt positions itself as a long-term partner for retailers. The brand has a clear ambition to further expand its brand awareness and market position in the Netherlands and Flanders_ building on the strong foundation it already has in Wallonia.

Finally_ Kim has a clear message for retailers for the upcoming season: “Dare to invest in key items that stand out.” A good balance between more expensive brands and accessible fashion_ combined with a mix of buy now_ wear now and winter items_ ensures that retailers can achieve sales more quickly. “Especially in a challenging season like FW26_ that balance makes all the difference.”