From the catwalk to the high street: Pull&Bear launches collection with Lueder
German designer Marie Lueder_ at the helm of the Lueder brand_ has established herself as one of the most unique voices in Berlin fashion through her conceptual exploration of “mental armour”.
Her approach fuses medieval references with contemporary silhouettes_ transforming vulnerability into an aesthetic discourse that has earned her a place on the international stage. She has shown at Berlin Fashion Week as part of the innovative Berlin Contemporary programme and at London Fashion Week_ where she recently presented The Shell_ her autumn/winter 2025 collection.
Her move to London Fashion Week was made possible by a collaboration between Pull&Bear and the British Fashion Council (BFC). This was part of the Canvas for Creativity programme_ which falls under the NEWGEN initiative to support emerging designers.
In this context_ Lueder presented her spring/summer 2025 collection_ The Shell. The collection was shown both on the London catwalk and at the new Oxford Street flagship_ integrating her experimental vision with the Spanish brand's global production and distribution capabilities.
This joint collection is now available on Pull&Bear's online channel. The collection brings together contemporary basics reinterpreted with Lueder's distinctive codes.
Key pieces include joggers_ polo shirts_ sweatshirts_ graphic T-shirts and jackets; as well as accessories such as bags_ jewellery and technical socks. Prices range from 29.99 to 99.99 euros.
