Fred Perry introduces its first adaptive shirt

Japanese-owned British sports and fashion brand Fred Perry has launched its first-ever adaptive shirt to make its fashion more accessible.

Based on the iconic Fred Perry _M3600_ classic twin tipped piece_ the Adaptive Fred Perry Shirt has been crafted for increased ease of dressing by replacing the traditional buttons with two concealed magnetic fastenings_ which allow the shirt to be easily opened and closed.

Two non-functional buttons sit on top to maintain the signature look_ “preserving the classic aesthetic while discreetly enhancing functionality_” explains Fred Perry.

The sportswear brand has also ensured that there is no price difference between the Adaptive Fred Perry Shirt and its currently available counterpart_ both styles retail for 75 pounds.

Fred Perry worked with accessibility and inclusion consultants on the development of its first adaptive garment_ including award-winning disability activist and strategist Shani Dhanda_ who offered expert counsel from concept to execution. For the campaign_ the brand opted for inclusive casting provided by Zebedee Talent.

Commenting on the project_ Dhanda said in a statement: “Fred Perry has always been a symbol of individuality and unity_ and by adapting this iconic piece_ they_re proving that style should never be a barrier.

“The Adaptive Fred Perry Shirt is setting a new benchmark for what accessible fashion can and should look like. It_s been an honour to work alongside the Fred Perry team on a change that is meaningful and essential in shaping the future of inclusive fashion.”

The Adaptive Fred Perry Shirt is available in white and black.