Farfetch presents an exclusive modest curation highlighting Arab talent
FARFETCH_ the global platform for luxury_ announces the launch of an exclusive curation highlighting Arab talent and celebrating the Middle Eastern fashion community during Ramadan. The curation_ featuring almost one hundred exclusive pieces_ is a showcase for interpretations of modest dressing_ bringing together international brands such as Isabel Marant_ Juwelina Paris_ La DoubleJ_ Malone Souliers_ and Missoni_ along with prominent Arab talent_ including Saiid Kobeisy and Baruni.
Reflecting the vision of Ramadan as a moment of communal and family celebration_ the curation also features kidswear brands including Tutu du Monde and La Stupenderia_ providing a sophisticated range of choice for the whole family.
"We have observed a robust pattern in consumer behaviour_ with searches for modest wear increasing by 62 per cent during the Ramadan period_" said Erwan Jacob_ VP Growth Marketing at FARFETCH. "This trend highlights the importance of cultural moments in driving luxury consumer engagement. It is common to observe sales growth in the MENA region during this period_ which reflects how modest fashion is embedded in the communal and family spirit of the occasion."
A representative from Baruni_ a contemporary luxury fashion brand based in Dubai_ said: “Baruni is delighted to partner with FARFETCH for the launch of our _Amira_ collection. Inspired by the enchanting narratives of One Thousand and One Nights_ the collection is named after the Arabic word for princess_ bringing our signature statement details and elegant silhouettes to life.”
The campaign features an inspiring duo of talent_ embodying the spirit of modest elegance through their own global perspectives: Romy Nassar and Cyrus Amini.
Doralice Belli_ Head of Merchandising at FARFETCH_ said: “The broad representation of brands in our exclusive Ramadan curation is a direct reflection of what we know our customers are seeking. From the handcrafted opulence of haute couture to the comfort of ready-to-wear_ this year's collection is a tribute to the various styles that customers embrace during this time of year and a special highlight of Arab talent.”
The curations will launch in early February and are available throughout April_ exclusively on the FARFETCH website.