Fabletics unveils first-ever athlete-curated collection with Ja_marr Chase
American activewear brand Fabletics_ known for its subscription model featuring more than 2 million members_ has launched its inaugural collection with American football star and Cincinnati_s wide receiver_ Ja_Marr Chase_ who became the brand_s first professional athlete ambassador in September 2025.
Chase_ who was sponsored by Nike_ has been brought on to drive awareness and authenticity for Fabletics' menswear division_ Fabletics Men. First launched in 2020_ Fabletics Men has grown into a 300 million US dollar business_ built around a singular mission to cater to men with the five “Fs” – fashion_ fit_ function_ fabric_ and fun. The NFL star joins actor Kevin Hart_ who is also a face of Fabletics Men.
In September_ Fabletics co-founder Don Ressler called the partnership with Chase as “built for greatness_” adding that the NFL star is “a generational superstar_” whose influence “extends far beyond the field_” making him the perfect partner to help tell Fabletics' story.
“In partnership with Ja_Marr_ we_re ushering in a new era for Fabletics and how we disrupt men_s apparel_” said Ressler. “This collaboration is about the intersection of peak performance_ something that Ja_Marr embodies on and off the field_ and unmistakable personal style. It_s a combination that_ yet again_ sets Fabletics apart from the pack - bringing bold confidence_ unique innovation_ and unmatched quality to the category.”
Fabletics is elevating its menswear offering with NFL star Ja_marr Chase
The Fabletics x Ja_Marr Chase collaborative collection is described as more than an activewear apparel launch but a partnership that aims to push the boundaries of the standard athlete partnership model_ reflecting a growing trend where athletes are seeking partnerships that foster creativity and collaboration.
Chase added: “I_ve always been a fan of Fabletics because we both believe confidence and fashion go hand in hand. Their gear not only performs at the level I need_ but it also has a bold look that helps me stand out_ no matter what I_m doing_ 24/7.
“This partnership is about turning my vision into a style that inspires everyone. When you put on my Fabletics_ you_re going to feel unstoppable and ready to reach your goals_ no matter what field you_re on.”
The inaugural Fabletics x Ja_Marr Chase collection will drop in two stages_ with the first released today_ January 5_ followed by a second release in the first week of February. The collection draws inspiration from Chase_s lifestyle and features “versatile and fashionable pieces” including Fabletics Men_s bestsellers_ such as _The One_ joggers_ shorts_ and jacket_ as well as limited-edition graphic T-shirts and hoodies co-created with Chase.
The custom designs are a tribute to Chase_s roots and include a magnolia motif inspired by his hometown_s state flower_ as well as graphics intended to capture the “fast_ bold_ and high energy” of his playing style.
The collection also includes the debut of DNA_ a new Fabletics design silhouette with a unique _F_ logo_ featured on the Go-To Oversized Hoodie and Go-To Sweatpant. The new elevated logo is part of the brand_s ongoing evolution as it looks to blend fashion with form.
The February drop will see the debut of GridTech_ a new proprietary fabric designed to deliver warmth without weight_ while also supporting peak performance and recovery. The GridTech Jogger and GridTech Quarter Zip Hoodie retain heat while remaining breathable.
Chase added: “As an athlete_ what I wear is not only a reflection of my personal style_ but a testament to the importance of how I move on the field_ in the gym_ and in all aspects of my life.
“Fabletics has allowed me to create a collection that_s not only about looking bold 24/7_ but how fashion and performance go hand-in-hand in helping build your confidence in being the best.”
Fabletics collections are available online in the US_ Canada_ the UK_ and Europe_ and in more than 95 retail stores.
