Fabletics launches capsule collection with Malbon Golf co-founders
Activewear brand Fabletics has unveiled a collaboration with Malbon Golf co-creators Stephen and Erica Malbon_ merging active performance with golf-inspired streetwear.
The 27-piece _Stephen and Erica Malbon for Fabletics_ collection aims to offer a “unique spin on traditional golf attire_” and marks the first time the golf apparel visionaries have personally co-designed a capsule in this way. The capsule is unrelated to the Malbon Golf brand.
Don Ressler_ co-founder and chief executive of Fabletics_ said in a statement: “This partnership with Stephen and Erica Malbon is unlike anything we_ve ever done before. The collection brings together two different category disruptors – Stephen and Erica_ with their unmistakable creative approach to golfwear and Fabletics_ unwavering commitment to high-performance_ fashionable activewear at an accessible price point.
“The resulting pieces perfectly embody a sporty_ fashion-forward streetwear collection that will excite buyers.”
The collection offers performance-based pieces for women and men_ designed to be worn both on and off the green. For women_ the line includes a polo mini dress_ pleated pants_ and a windbreaker_ which are all new styles for Fabletics. For men_ the range features Don pull-on pants and Don shorts_ marking an evolution and adaptation of Fabletics_ signature Don pant with a baggier fit and belt loops for new form and function.
Several of the pieces showcase bold patterns_ including three conversational prints rooted in traditional golf regions - desert_ coastal_ and the pines from illustrator Brandon Campbell_ which pay homage to golf_s relationship with nature and animals.
Commenting on the collaboration_ Stephen and Erica Malbon added: “At the heart of our brand is the belief that golf should be accessible to everyone_ and that includes what you have access to wearing on the green that makes you feel and look good while not sacrificing performance.
“This is the first time we have teamed up as creative directors_ so for us to find the right partners to bring our shared vision to life was key and that_s exactly what we found in Fabletics. They are fellow disruptors – for them_ in activewear – and we are thrilled that we could combine forces to create something entirely unique to both our brand DNAs.”
The _Stephen and Erica Malbon for Fabletics_ collection offers inclusive sizing with menswear ranging from XS to XXL_ with select styles offered up to 4X_ and women_s sizes range from XXS to 4X. Prices range from 44 to 134 pounds and will be available from July 23 in Fabletics stores worldwide and online.
