Express teams up with Bebe for Y2K-inspired collection

Express teams up with Bebe for Y2K-inspired collection

Express teams up with Bebe for Y2K-inspired collection

Express teams up with Bebe for Y2K-inspired collection

Fashion brands Express and Bebe have joined forces to develop a special_ curated collection of partywear inspired by Y2K trends.

The capsule collection is a representation of both brands' “bold_ confident_ and sexy spirit”  and includes an array of statement dresses_ jumpsuits_ rompers_ and mini and maxi dresses that offer a fresh_ modern take on signature 2000s styles like the famous bandage dress.

Express teams up with Bebe for Y2K-inspired collection

“Having been part of both brands over my career_ it_s incredibly exciting to bring Express and Bebe together in a way that feels both nostalgic and new_” said Greg Scott_ chief executive officer of Express_ who previously served as CEO of Bebe from 2004 to 2009. 

“This curated capsule celebrates the bold_ confident_ and sexy energy that defines both brands_ reimagined in a modern way for today.”

The debut of the collection coincides with Bebe_s 50th anniversary this year_ which the brand is marking through a series of collaborations with widely recognised names across the fashion and pop culture industries. The Express x Bebe capsule collection launches today_ on March 24_ online at Express.com and in select Express stores across the country_ just in time for the start of the spring formal season.

To mark the launch and help solidify Express_s position within the occasionwear segment_ Express is hosting an exclusive event tonight at 1 Hotel South Beach_ where the Express x Bebe will be presented alongside Express_s latest spring collection to a curated group of VIPs_ including Delilah Belle Hamlin and Daphne Groeneveld.