Exclusive: Paraiso Miami Swim Week to hold first Dubai event in 2026
Paraiso_ an organiser behind the annual Miami Swim Week_ is preparing to venture into a new region. The platform has announced the debut of an United Arab Emirates (UAE) edition of its event dubbed Paraiso Dubai_ set to take place October 2026.
In a bid to build a “commercial bridge” between Miami and Dubai_ Paraiso is looking to leverage attributes shared by the two cities in the way of luxury and resort_ and thus create a “two-way gateway” between the markets.
From the perspective of Paraiso co-founder Natalija Dedic-Stojanovic_ hosting an event in Dubai allows global brands to access “one of the world_s fastest-growing luxury markets_ while simultaneously elevating Middle Eastern talent to international runways”.
The inaugural edition of Paraiso Dubai_ showcasing spring/summer 2027 collections_ will span four days_ October 8 to 11_ over which runways_ curated pop-ups and various beauty and fashion activations will be held.
An additional collaboration with Middle Eastern resortwear and swimwear trade show organiser Sand intends to further boost the schedule. With this_ Paraiso will bring buyers together with regional and international brands represented by Sand_ such as Lisa Marie Fernandez_ Oceanus the label and Charo Ruiz.
For Sand co-founder_ Karim Hatab_ the partnership marks a “landmark moment” for the firm_ combining “regional expertise and network with the reputation and reach of the world_s leading swimwear and resortwear platform”.
“Sand has always been rooted in trade_ in connecting brands and buyers_ but with Paraiso_s runway and lifestyle programming_ we can now offer a full 360 degree experience_ where the industry's business and its culture meet in one space_" Hatab added.
Leveraging UAE_s fast-growing_ yet untapped luxury market
Through the event_s launch_ Paraiso is looking to build on its already solid foundations in Miami. Here_ the platform has been operating for over 20 years_ during which time it has established a leading presence in the swim and resort industry through its Paraiso Miami Swim Week brand.
Now_ by dipping its toes into the UAE market_ Paraiso hopes to “cement its role as the definitive global voice of the swimwear and resortwear industry”_ taking on a region that has emerged as a solid destination for luxury.
Opportunities for this sector within the Middle East have become more and more evident in recent years_ despite an overall slowdown seen across the global luxury market. Altagamma Consumer previously projected the Middle Eastern personal luxury market to grow from a valuation of 15 billion dollars in 2023_ to reach between 30 and 35 billion dollars by 2030.
UAE was cited among the main regions driving growth_ offering untapped opportunities due to increased domestic demand_ a growth in high-end tourism and local development fuelled by the region_s Vision 2030 strategy.
Such potential was highlighted by Paraiso_s Stojanovic_ who said: “Dubai is already one of the key markets for resortwear brands. We envision Paraiso Dubai becoming a mainstay of the city_s culture_ connecting global designers to the vibrant MENA consumer base."