Drest continues expansion into luxury jewellery with Cartier

Fashion styling mobile game Drest has launched a new partnership with luxury jewellery brand Cartier_ as the platform continues its evolution into jewellery_ broadening the platform_s luxury categories beyond fashion and accessories.

The collaboration launches the new Clash de Cartier collection on Drest_ inviting players to “discover_ explore and style” the newest drop of rings_ earrings_ bracelets and necklaces_ through a guided narrative and editorial styling challenges with virtual prizes presented in the iconic Cartier red jewellery box.

Cartier_s move to partner with Drest comes as the jewellery collection is designed to appeal to a younger luxury customer “who values individuality as much as craftsmanship_” explains Drest_ as the jewellery shakes up Cartier_s aesthetic heritage with coloured stones_ including red and green-tinted agate_ pink chalcedony and onyx_ in XL volumes and modular wearing options.

Lucy Yeomans_ founder and chief executive of Drest_ said in a statement: "To be partnering with one of the world's most iconic houses on this_ our first fine jewellery activation_ is important_ and also perfectly demonstrates the way in which luxury products can be discovered and explored through creativity_ styling and cultural relevance.”

Drest was founded in 2019 by Yeomans and has been designed to empower users to “creatively explore and discover fashion through an interactive platform that brings styling_ storytelling and personal expression to life”. It has more than 500_000 monthly active users and has reached over 1.3 billion product _try-ons_ and seen over 17.9 million editorial challenges engaged with and styled. The platform features more than 260 brands_ including Burberry_ Fendi_ Gucci_ JW Anderson_ Miu Miu_ McQueen_ Prada_ Stella McCartney_ Tom Ford_ Versace_ Victoria Beckham and Viktor and Rolf.