Depop launches moodboard-inspired feature to expand socially-driven experiences

Resale platform Depop has expanded its features to include a moodboard-inspired experience that allows users to create a selection of products that they can then purchase in one go.

Dubbed _Outfits__ the new in-app service acts as a styling and collaging tool through which shoppers can put together full looks using any listed item and then purchase the entire outfit. All items featured via Outfits are shoppable_ with similar listings offered as suggestions in the event that a product is sold.

Static images of created outfits_ which can be added to and edited in their development_ can be shared by users through social media platforms like Instagram and Pinterest. The size and order of the items are fully customisable_ while different backgrounds and effects are also available to include.

According to the company_s interim chief product officer and marketing leader_ Sonia Biddle_ the launch of Outfits contributes to Depop_s long-term strategy “to create a more socially-driven experience”. She added: “It supports our differentiation in the resale market by leaning into what makes our community unique: creative styling_ fashion exploration_ and culturally-driven commerce.”

The tool is among the first of a number of new functionality services and features set to roll out throughout Depop during the coming months. Such efforts come as the company seeks a means of encouraging engagement beyond buying and selling on its platform_ as part of a wider mission to strengthen its position within social commerce.