Crocs signs multi-year licensing deal with the NFL
Comfort footwear brand Crocs has inked a new multi-year licensing agreement with the National Football League (NFL) to release the first-ever NFL team-inspired Crocs footwear and Jibbitz charms collection.
Launching during the 2025 NFL season_ the initial collection will feature products designed to “capture the passion and personality of NFL team fandom_” including Crocs Classic Clogs and accessories featuring 14 teams_ with all 32 teams to follow.
The collaboration aims to blend comfort_ style_ and team identity in a way that “reimagines gameday apparel as an everyday experience_” with the Classic Clogs being revamped in elements that celebrate the essence of gameday_ from team colours to iconic mascots and logos.
Crocs also adds that fans can expect expanded designs and categories_ including bags_ as part of the deal.
The initial drop of the NFL x Crocs collection will include the Kansas City Chiefs_ Philadelphia Eagles_ Detroit Lions_ San Francisco 49ers_ Pittsburgh Steelers_ Chicago Bears_ Buffalo Bills_ Las Vegas Raiders_ Dallas Cowboys_ Miami Dolphins_ Minnesota Vikings_ Cincinnati Bengals_ Houston Texans and Denver Broncos. Crocs adds that the full 32-team lineup will roll out throughout the collaboration.
Ryan Samuelson_ vice president of consumer products at the NFL_ said in a statement: “The Crocs brand has made a significant impact on footwear culture with their shoes becoming synonymous with ease and comfort.
“Collaborating with Crocs allows us to give fans expanded options that will keep them stylishly comfortable for gameday and every day.”
Matias Infante_ vice president of global marketing at Crocs_ added: "We_re excited to join forces with a brand that shares the same passion and loyalty from its fans as we do.
“This collection goes far beyond product - it_s about creating unforgettable experiences that bring our communities even closer to the game they love."
The NFL x Crocs Collection will be available during the 2025 NFL season on NFLshop.com_ Crocs.com_ Dick_s Sporting Goods_ Fanatics and select international retailers.