Coach launches collection in _The Sims 4_ gaming platform

American fashion and accessories brand Coach has launched a co-created open-access designer collection in the _The Sims 4_ gaming universe_ marking a new step in the brand_s growing exploration of video games and expansion of its digital presence.

The collection introduces wearable items from Coach_s ready-to-wear line_ including the brand_s _Tabby_ and _Brooklyn_ bags_ and a special _Coach Trunk_ designed to unlock pre-styled mood-driven looks.

There are nine different items in the virtual collection with 65 different print and colour variations_ which are available for all global players to build hundreds of unique looks. In addition_ the _Tabby_ and _Brooklyn_ bags have also been reimagined as decorative objects in Build Mode_ allowing players to infuse their interiors with Coach.

Giovanni Zaccariello_ senior vice president of global visual experience at Coach_ said in a statement: “Our goal is always to design with self-expression at the centre_ whether through physical collections or in the digital worlds where younger generations spend more time.

“Through collaborations like _The Sims 4__ we_re exploring how fashion can evolve across both physical and virtual spaces. This is the next step in Coach_s video game journey_ where innovation and accessibility come together to inspire creativity and connection.”

Kimberly Wallengren_ vice president of marketing_ North America_ at Coach_ added: “Coach has always believed that fashion is more than what you wear_ it_s how you express who you are. With The Sims 4_ we saw a natural space to bring our purpose_ The Courage to Be Real_ to live in a community where style_ multi-faceted identity_ storytelling_ and self-expression already convene.

“Video games are a creative canvas_ so by making this collection freely accessible within the base game_ we_re meeting the community_s desire to express themselves on their terms.”