Citizen to release watch collection with Vera Wang
Watch company Citizen has announced it is launching a designer collaboration with Vera Wang in spring 2027_ as part of the brand_s investment in its women_s watch business.
The Vera Wang for Citizen collection is part of the watchmaker_s 50th anniversary of its Eco-Drive Innovation. It has been developed “through a close creative partnership” with the American designer_ with Citizen expressing that Wang has been hands-on involved across concept development_ material selection_ and case architecture.
The collection will feature 24 pieces_ “bridging the worlds of horology and jewellery_” and will include ready-to-wear styles for men and women_ and jewellery-inspired pieces. Each piece will be powered by Citizen's proprietary Eco-Drive technology_ which converts any natural or artificial light into energy to power the watch_ eliminating the need for battery replacement.
Jeffrey Cohen_ president of Citizen Watch America_ said in a statement: "At Citizen_ innovation has always been about more than technology – it's about how technology empowers design. Partnering with Vera Wang_ one of the most iconic female designers_ was a rare opportunity.
“This wasn't a licensing relationship; we collaborated side by side. Vera chose Citizen intentionally_ and the trust and respect between us allowed her vision of how women wear watches today to guide the process. The result is a collection that resonates with our long-time fans and a new generation of women seeking style_ sophistication_ and performance."
Commenting on the collaboration_ Wang added: "My decision to partner with Citizen was deeply intentional. With more than 100 years of watchmaking expertise_ they bring a level of technical innovation and craftsmanship that's rare in the industry.
“Their ability to execute at scale without compromising artistry allowed us to explore new silhouettes and reimagine how time can be worn for women who define their own style."
This is the latest fashion move from Wang_ following the news in January that the celebrated designer would be expanding beyond bridal with a new modern ready-to-wear line in partnership with Batra Group_ which will debut in the UK and European markets for autumn/winter 2026.