Champion to launch fragrance line developed by Revlon

Athleticwear brand Champion_ part of the Authentic Brands Group portfolio_ has signed a global fragrance licensing deal with beauty company Revlon Consumer Products_ as it looks to launch its first-ever signature fragrance collection.

Champion_s inaugural fragrance line will debut in 2027 and will channel “Champion_s heritage and modern aesthetic_” offering scents for men and women that “reflect the brand_s ethos: bold_ confident_ and unapologetically original”.

Jarrod Weber_ global president – sports and lifestyle at Authentic Brands Group_ owner of Champion_ said in a statement: “This partnership with Revlon is a natural extension of Champion_s evolution. As we expand our footprint in fashion and lifestyle_ fragrance is the next frontier. And Revlon_ a long-standing_ trusted_ and proven partner to Authentic_ is uniquely positioned to help us craft a sensory experience that resonates with our global audience.”

The deal marks the second licensing agreement of the year between Revlon and Authentic_ as the New York-based global brand development and licensing platform also owns fashion and lifestyle brand Juicy Couture_ whose fragrance business has been licensed to Revlon since 2016_ and was renewed in May.

Commenting on the agreement_ Michelle Peluso_ chief executive of Revlon_ added: "Champion_s strong heritage and cultural relevance make it a powerful partner for Revlon. We are excited to welcome Champion into our portfolio of brands at this crucial time for both Champion and Revlon. As we focus on appealing to the next generation_ we_re thrilled to bring Champion_s energy into the world of fragrance_ another step forward in Revlon_s resurgence.”