Carter's launches capsule collection with Once Upon a Farm
Carter_s_ Inc. has partnered with children_s snack company Once Upon a Farm to create a limited-edition_ capsule collection.
The Carter_s x Once Upon a Farm collection includes apparel and sleepwear for babies and young children made from Carter_s Purely Soft essentials with farm-fresh prints inspired by Once Upon a Farm_s nutritious snacks.
Designed with “playful days and snack time moments” in mind_ the Carter_s x Once Upon a Farm collection introduces three fruit-inspired prints_ strawberry_ banana_ and avocado_ and is offered in baby and toddler sizes up to 5T.
“Our mission has always been to make food for kids that feels good in every way_ and this collaboration extends that idea into what they wear_” said Jennifer Garner_ Co-founder of Once Upon a Farm_ in a statement. “These prints celebrate the vibrant_ real ingredients we_re proud to put into every product we make.”
To celebrate the collection launch_ Carter_s Charitable Foundation and Once Upon a Farm will make a joint donation of 20_000 US dollars to Save the Children_ supporting programmes that benefit children in rural America. The contribution highlights their shared commitment to strengthening families and communities.
“We are proud to build on our partnership with Once Upon a Farm_ welcoming a fresh batch of farm-friendly prints that are hard to resist_” said Sarah Crockett_ Chief Marketing Officer at Carter_s_ in a statement. “Parents are incredibly intentional. They want essentials that feel great_ look joyful_ and align with their personal interests and expressions.”
“The PurelySoft collection by Carter_s is a longstanding_ trusted companion for our families_ and this limited-edition collaboration brings that to life with playful prints inspired by real_ farm-fresh ingredients families already know and love.”
The limited-edition collection includes 12 styles_ such as Sleep & Play_ two-piece pyjamas_ and rompers_ all priced between 18 and 20 dollars. The Carter_s x Once Upon a Farm collection is now available exclusively online at Carters.com and in Carter_s stores nationwide.
The partnership between Carter_s and Once Upon a Farm goes further than the limited-edition capsule collection to include website-exclusive variety snack packs curated specifically for Carter_s and Once Upon a Farm families.
Designed to support parents_ these snack packs aim to simplify snack selection and include the Carter_s Baby & Toddler Favorites Variety Pack_ Carter_s Big Kid Favorites Variety Pack_ and the Carter_s Baby & Toddler Snack Sampler Pack.