Can Ottolinger and Tinder repair human connections?

Can Ottolinger and Tinder repair human connections?

Can Ottolinger and Tinder repair human connections?

Can Ottolinger and Tinder repair human connections?

Ottolinger and Tinder are bringing people together. Christa Bösch and Cosima Gadient_ the Swiss designers behind the brand known for its deconstructed designs_ have explored human connections for their Tinder capsule. The US company behind the app announced the collaboration on Monday. It features a “new” and an “old” part.

For “Re/Pair”_ influencers such as Kicki Yang Zhang and Lin Lin_ as well as model Aweng Chuol_ donated old garments. These were then transformed into new creations in the signature Ottolinger style. The results will be auctioned after Paris Fashion Week. The proceeds will benefit the NGO Lambda e.V._ which advocates for LGBTQ+ rights_ youth empowerment_ and inclusive communities in Europe and beyond.

Can Ottolinger and Tinder repair human connections?

“We at Tinder believe in the possibilities that arise when people connect_” said Melissa Hobley_ chief marketing officer at Tinder. “Our partnership with Ottolinger expresses this idea with the concept of _Re/Pair_ – transforming what already exists_ from garments to stories or first impressions_ into something new and future-oriented.”

“I am with Otto”

The second part is a Tinder capsule_ consisting of several T-shirts and a two-part necklace. The T-shirts and the accessory play with the presence of a “counterpart”. While the necklace only reveals its full meaning when the two pieces are joined_ the garments play on the concept of “couple T-shirts”. The focus is on the well-known slogan for these pieces_ “I_m with ___”_ under which an arrow points to the other person. In this case_ the blank is filled with “Otto”. The brand is thus laying the perfect foundation for the next couple looks in the street styles of the upcoming season.

The Tinder capsule is already available in the Ottolinger online shop. The necklace costs 85 euros_ and the T-shirts are priced between 95 and 135 euros_ depending on the style.