Calvin Klein launches Re-Calvin take-back recycling program in the US
Calvin Klein has introduced a new take-back_ recycling clothing program in the United States named Re-Calvin to lower the threshold for clothing recycling and disposal for its US customers.
Created in partnership with Trove_ a leader in branded resale and customer trade-in_ and Debrand_ a sortation and circular logistics partner_ Re-Calvin is a complimentary program from the PVH. Corp owned brand that helps customers extend the lifecycle of apparel_ shoes_ and accessories from any brand through donation.
The take-back program recycles_ downcycles_ or responsibly disposes of used items donated by customers_ using waste-to-energy processes when other options are not viable. The new program accepts all apparel categories_ including intimates such as bras_ swimwear_ and underwear_ product categories that are frequently excluded from circularity initiatives due to their material composition and difficulty in recycling.
“As Calvin Klein continues its sustainability journey_ we are proud to introduce a program that makes circularity more accessible to our customers and delivers alternative uses for pre-loved items_” said David Savman_ global brand president of Calvin Klein_ in a statement. “It was important that we partner with experts with a proven ability to build and scale programs that handle a wide range of products and categories_ making it easier than ever for customers to responsibly extend the life of their items.”
Customers in the US are invited to visit calvinklein.us/re-calvin to print a free shipping label and mail in items from any brand_ which are then processed according to Calvin Klein_s established standards and routed through three pathways. Items in good condition are donated or sent to secondhand distribution partners for reuse_ while unwearable items_ including intimates_ are recycled into new fibers when possible or downcycled into materials such as insulation or padding.
Only if no reuse_ recycling_ or downcycling option are possible will items undergo responsible disposal through waste-to-energy or alternative fuel conversion. Customers then receive an email detailing how their items were processed_ offering total transparency. Re-Calvin is powered by Trove_s new Take-back Plug-In_ which enables Calvin Klein to manage item intake_ routing_ and transparency at scale by integrating directly into the brand_s existing US website and supporting a multibrand take-back program that accommodates complex categories such as intimates.
“Re-Calvin marks the first implementation of Trove_s new Take-back Plug-In_” said Terry Boyle_ chief executive officer of Trove. “With this launch_ Calvin Klein is showing how technology can make responsible choices simple for every customer_ accepting items from any brand and across all categories_ including intimates_ to help keep more textiles in circulation.”
Calvin Klein joins other brands like Carhartt_ Michael Kors_ and Patagonia in working with Trove to offer resale initiatives.