Britishcore: Bomber jackets and plaid skirts. Young Londoners wear the look

Over the past two years_ #Britishcore has taken social media by storm. It_s a quirky aesthetic that taps into a nostalgic yet distinctly modern vision of Britain today.

It_s a celebration of everyday life; less about afternoon tea at The Ritz and more about eating Greg_s sausage rolls in the street; less about a rainy walk across fields_ more about walking to Tesco_s or to the pub for a Sunday roast.

When it comes to Britishcore fashion_ it_s rooted in the gritty_ urban cool of London streetwear. Bomber jackets_ of the sort made popular in the 1970s_ and other utility jackets are worn with tartan_ plaid or check skirts_ and mostly accessorized with loafers_ low-top sneakers_ or flat boots. Tartan plays a key role. Once tied to Scottish clan identity and later associated with British royalty_ it was radically reimagined by Vivienne Westwood during both her punk and Anglomania periods. Her influence echoes today in the work of designers like Sinead Gorey and Chopova Lowena_ who continue to reinterpret British heritage codes for a new generation.

But more than anything_ it_s the effortless expression of British urban attitude seen on the streets of London that_s pushing Britishcore to the forefront of global fashion. For their winter _25 campaign_ luxury brand Burberry is featuring actor Olivia Coleman_ not in a stately home_ but behind the counter in a fish and chip shop. Look out for more Britishcore statements in next year_s FW 2026 runway collections. Here are young Londoners on the street_ wearing the Britishcore look.