Boss named fashion partner for Tottenham Hotspur
German fashion brand Boss_ part of the Hugo Boss group_ is strengthening its connection to sport after being named the official fashion partner of Premier League football club Tottenham Hotspur for the 2025/26 season.
The deal will see Boss dressing both the first team squad and coaching staff in Boss looks for selected games and “special occasions”. The players_ pieces include designs from Boss Performance_ which offers cutting-edge fabrics and features_ including high breathability_ added stretch and water-repellent finishes.
The squad will also wear a contemporary cream-coloured tailored two-piece suit_ featuring a packable_ travel-ready overshirt and coordinating trousers_ designed for an easy_ relaxed fit in a comfortable performance stretch fabric. The look will also include a white T-shirt_ detailed with the Boss logo on the collar_ and the brand_s popular _Gary_ sneakers in white grained leather.
The coaching team will be dressed in tailored looks in a navy and white palette_ nodding to the club_s signature colours. The men_s looks feature a slim-fit suit in virgin wool serge_ which can be adapted to the weather with either a coordinating Merino wool sweater_ light cotton T-shirt or crisp cotton poplin shirt layered beneath. Tonal_ grained leather _Gary_ sneakers and_ when needed_ a fine silk jacquard tie complete the look.
The women_s look offers a suit in crease-resistant Japanese crepe that can be paired with either a collarless stretch silk blouse_ a cotton T-shirt_ or a cotton poplin button-through blouse -all in white_ with minimalist white leather sneakers and polished black leather pumps.
James Foster_ senior vice president of global marketing at Hugo Boss_ said in a statement: "We_re looking forward to working with this legendary Premier League team. This partnership represents the shared values of drive_ determination and high quality at the heart of Boss and Tottenham Hotspur.
"Our specially curated looks will offer dynamic_ typically Boss style that can keep up with active lifestyles of the club_s players_ manager and coaches. We look forward to an exciting football season ahead."
This is the latest sporting collaboration from Boss. The German fashion brand has ties to tennis_ with players Taylor Fritz and Matteo Berrettini_ as well as the NFL_ Formula 1_ the NBA_ golf_ equestrian_ and track and field.
