BFC pivots award category to honour evolving role of stylists

The British Fashion Council (BFC) has redirected an award category as part of its partnership with Pandora_ honouring the evolving role and work of stylists. For The Fashion Awards 2025_ set to take place December 1_ the organisation will reveal the first recipient of the Style Moment of the Year Award presented by Pandora.

The award_ previously known as the Pandora Leader of Change_ will recognise a stylist behind a fashion and entertainment moment that left a lasting mark on culture_ innovation and influence. It intends to reflect the evolving role of stylists in shaping cultural narratives_ a press release read.

The winner will be chosen by a judging panel of industry experts_ who will follow set criteria_ including looking at the individual_s contribution to cultural conversation; their ability to demonstrate originality; if they have achieved influence and virality; and whether their look expresses a sense of timelessness.

In a statement_ the BFC new CEO_ Laura Weir_ said: “This award reflects the changing dynamics of fashion and highlights its ongoing impact on wider entertainment and culture. We_re thrilled to evolve this award in partnership with Pandora to celebrate a singular fashion moment that goes beyond just aesthetics - a moment that defines a year and lives on beyond it.”