Ben Sherman collaborates with Tom Daley for Team GB Winter Olympics kit
British brand Ben Sherman_ owned by Marquee Brands_ is returning as the official ceremony wear supplier of Team GB for the upcoming Olympic Winter Games Milano Cortina 2026_ which kicks off on February 6_ including a collaboration with Olympic gold medallist Tom Daley_ who has become known for his knitting.
Ben Sherman will be outfitting the Team GB delegation for the opening and closing ceremonies of the Winter Olympics_ with looks fusing British tailoring and contemporary style_ drawing inspiration from the Dolomite Mountains. The opening ceremony look includes a wool dogtooth topcoat with a chequered lining_ layered over a wool-blend mock-neck sweater with raised stripe accents and a repeating Union Flag motif.
Completing the look will be smart sweat joggers trimmed with tonal Union Flag tape_ an oversized scarf_ coordinating hat and Vibram-soled winter boots laced in red_ white and blue. For the closing ceremony_ the silhouette transitions to a relaxed fit_ with a chunky wool-blend knitted track jacket_ woven with Team GB_s zig-zag illustration and Ben Sherman_s signature mod-tipped cuffs_ paired with a navy and ecru merino roll-neck base layer.
In addition_ Ben Sherman has collaborated with five-time Olympic medallist and Paris 2024 flagbearer Tom Daley to create unique hand-knit scarves and winter hats in the colours of the Union Jack for the athletes carrying the Union Flag at the opening and closing Milano Cortina 2026 ceremonies.
Daley_s handcrafted designs feature bold GB lettering and tactile cable-knit patterns inspired by the textures of snow and the winter landscape surrounding Milano Cortina. Ben Sherman is also creating versions of Daley_s opening ceremony accessories for its Team GB retail collection_ which will be available in December.
The limited edition retail collection_ launching on December 8_ will include the opening ceremony Union Flag crew (120 pounds)_ closing ceremony knitted track top (130 pounds)_ Team GB type hat and scarf (80 pounds) and the Tom Daley collaboration hat and scarf (80 pounds).
Natasha Fishman_ chief marketing officer of Marquee Brands_ said in a statement: “The Olympic Games offer an unparalleled platform for brands to connect with global audiences through fashion and storytelling. Ben Sherman_s recurring role reinforces the brand_s position as an authentic expression of modern British style and craftsmanship.
"Collaborating with Tom Daley brings that vision to life with purpose_ celebrating athletic achievement with visionary storytelling in a moment of national pride.”
The Winter Olympics in Milan mark the fourth consecutive Olympic Games that Ben Sherman has dressed Team GB_ and to launch the looks_ the British brand teamed up with Team GB Ice Dancing pair Lilah Fear and Lewis Gibson for the campaign.
Tim Ellerton_ chief commercial officer of Team GB_ added: “Ben Sherman have created an Olympic Ceremony collection that our athletes will be truly proud to wear at Milano Cortina 2026. The collaboration with Tom Daley is a demonstration of how embedded the athletes are in the process of creating what we think will be one of the most exciting Ceremony wears on show at the Games.”
